SimpleWine network offers a variety of wines from different price ranges with a focus on "the best for everyone". Today Simple has one of the most impressive wine portfolios in Europe – 3,500 bottles presented in almost every vinotheque. Even the most sophisticated of clients will find something to their taste and budget – from 100 point wines to democratic positions from small wineries. Currently the network has 30 venues in Moscow, St.-Petersburg and Rostov-on-don. It’s convenient and pleasant to buy in SimpleWine, and we tried to reflect this in design.
For the logo and brand identity we used principles of continuity, simplicity and elegance. The basis of our logo is a rectangular plate, one of the sides resembles a wine bottle or a glass – the main characters of our design. To emphasize their importance, we chose dark red wine colour combined with noble grey and white. SimpleWine vinotheques are becoming more accessible not only financially, but also geographically – 50 more stores are opening in Moscow and St. Petersburg in the near future, which means getting a bottle of good wine will be twice as easy!