As a first step we created a new company’s strategy based on proactive approach and wow-service. The original name zruchnadostavka.ua was shortened to Zruchna — much more readable and memorable for the clients. Because of the novelty of the service, slogan «deliveries from the internet» accompanies the logo when needed.
We’ve reinvented the look of the company from the ground. Reaching the client is not an easy task for a delivery service — the number of contact points is highly limited. Well distinct, bright and brave style helps Zruchna to be as catchy as possible among the competitors. The new branded duct tape became a key style element of Zruchna identity.
The style is applicable to any surfaces with ease of duct tape.