Residence Inn Milwaukee Downtown   
re-branding the historic hotel to coincide with the hotels interior remodel.
The objective was to communicate to the business traveler, this is a distinctive hotel that has beautiful architecture paired with modern design and amenities.  The hotel is located in the Historic Gimbel's Building on Milwaukee's Riverwalk. We used photography highlighting the distinctive building and layering the modern elements over the images. A new "Historic Landmark Hotel" bug was designed to be applied on all materials.