KlaireRussell.com
Branding Klaire Russell, Artist, for Web Development
Branding Klaire Russell, Artist, for Web Development
Klaire Russell is the world's fastest 3D speed-painting artist. She uses an unlimited array of colors within her work yet did not have a palette to call her own. Klaire had been asked numerous times over if she had a website or online store where her art could be purchased so I took that into consideration in creating her brand.
After going through numerous photos of her work, I saw a consistent use of turquoise in the art she featured as her own used in and around her home. I chose this color as the base for her unique palette and created for her "Klaire's Turquoise".
Klaire loves to paint palm trees with the sunsetting in the background into the ocean so I pulled from her vision what would be perfect in branding her name "Klaire Russell" into the logo design. I used a strong corporate font so as to give the seriousness of her work to the consumer's perception.
After going through numerous photos of her work, I saw a consistent use of turquoise in the art she featured as her own used in and around her home. I chose this color as the base for her unique palette and created for her "Klaire's Turquoise".
Klaire loves to paint palm trees with the sunsetting in the background into the ocean so I pulled from her vision what would be perfect in branding her name "Klaire Russell" into the logo design. I used a strong corporate font so as to give the seriousness of her work to the consumer's perception.
During our consultations, Klaire stated she was not very tech saavy. Keeping this in mind I integrated a very user friendly third-party hosted, eCommerce solution into her web development and design. This solution enables Klaire to log on to third-party store base, make the changes she need without ever having to know any code or have web development skills. Once she changed the third-party interface, it changed automatically on her website. I trained Klaire on how to update her store and she has been effectively keeping her store running at www.KlaireRussell.com
