About this project
With Van Duijnen we set out to simplify their online presence so they could start focussing on using the website as a marketing tool. During the branding phase (see below) not only the brand Van Duijnen was redesigned but also their 'raisons d'être' was changed: from a 'we serve all proposition' the new site focusses only on the 'coffee culture at work'. Van Duijnen is confident in making everything in their operation work towards the goal of having a great coffee culture at your workplace. No matter where you work or what type of job you have. That happy coffee moment is there to stay and Van Duijnen are the guys that make sure that it happens.
The project included interaction design to get to the information architecture of the website, creating visual design, brand guidelines and building the site from scratch. By using friendly illustrations, bright colors & clear typography the visual tone-of-voice is designed to make Van Duijnen ahead of the curve.