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Volkswagen up! Campaign

The campaign idea
considering the endless possibilities of configurating the VW up! in colour, body stickers, rims, ad-ons and many more, we came up with a colourful paper collage theme to make this campaign a colourful and inspirational stand out in the automotive section. 
PreRoll 
VW up! Webspecial - up! Personality test
VW up! colour table
Interface design up! personality test
Volkswagen up! Campaign
Published:

Volkswagen up! Campaign

Branding campaign for the new VW up! Part of the campaign was to develop a involving online tool to let people engage with the VW up! and its end Read More

Published: