The identity uses spectacles/glasses as an expression of behavior or characteristics of “Bollywood Gandu”. Here the glasses work as a catalyst to represent the content of the channel which is fun and cool. Each glass has a unique characteristic which can be played around to visually represent ‘OO’ in the word Bollywood. This element extends to form a visual language for the brand.

The formation of an identity is then explored along with other element i.e mustache. It makes it look witty and quirky. 

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