THE PROJECT

I was hired by ShoeFitts Marketing to create a new brand for Ann Schleck & Co. to launch their new Momentum service. The only requirement for Momentum was to create something independent of any current branding -  something exciting and highly stylized to attract new audiences and promote sales in the financial sector.

THE SOLUTION

I explored the idea of "momentum" or "movement" as a basis for each design concept. Each image illustrates a movement caught in time. I emphasized this action by using swirls, lines and textures overlaping images. The whitespace provides a focal point to balance the energy of the design. These comps successfully provided a firm direction for development of the new brand.