Commercial 1 of 6
4th quarter commercial campaign for Bill Bryan Kia in Leesburg Florida.
http://www.billbryankia.com/
4th quarter commercial campaign for Bill Bryan Kia in Leesburg Florida.
http://www.billbryankia.com/
Concept:
We wanted a way to develop a memorable, simple line to emphasize the Bill Bryan organizations commitment to more value for trade-in vehicles, the recent JD Power award for the Soul and Sportage, and to give us room to expand. We also really like to work with unique props, so the megaphone was a no-brainer.
We wanted a way to develop a memorable, simple line to emphasize the Bill Bryan organizations commitment to more value for trade-in vehicles, the recent JD Power award for the Soul and Sportage, and to give us room to expand. We also really like to work with unique props, so the megaphone was a no-brainer.
Brand:
The Kia brand already targets younger generations with youthful imagery. Bill Bryan Kia has an older demographic, but they have taken well to the Soul and current Kia marketing, so we wanted to continue the spirit.
The Kia brand already targets younger generations with youthful imagery. Bill Bryan Kia has an older demographic, but they have taken well to the Soul and current Kia marketing, so we wanted to continue the spirit.
Equipment:
Shot on Canon C100 Mark II with Ninja II Prores recording.
Shot on Canon C100 Mark II with Ninja II Prores recording.
Director/DP/Editor: Lief Thomason
Audio/Supporting: Audra Thomason
Cast: Joe Rauner [Bill Bryan Kia General Manager]
Produced by: Pinnacle Creative Group
http://pinnaclecreativegroup.com/
Audio/Supporting: Audra Thomason
Cast: Joe Rauner [Bill Bryan Kia General Manager]
Produced by: Pinnacle Creative Group
http://pinnaclecreativegroup.com/
Edited using Adobe Premiere Pro CC and After Effects CC
Soundtrack: "Happy Chanting" by Andrea Quarin licensed at melodyloops.com
Soundtrack: "Happy Chanting" by Andrea Quarin licensed at melodyloops.com
