When I started working with Real Integrated, a digital agency out of Bloomfield Hills, I was given this as my first assignment.
My only directions were to "...make it feel like the theatre".
Well my time as a performer on stage definitely served me well with this project. I was able to convey and look and feel that really focused on the show. On the presentation.
And depending on where you are on the site, you get the sense of either viewing something on stage...or viewing the audience from the stage.