Microsoft solutions for EPG clients are so easy to understand, they can be explained in just one minute.
And that works great for our C-level target audience, who really don’t have more than one minute to spare.
So we ditched the extra long sales pitch in favour of something short & sweet, and just a little cheeky.
With clever media placement, our launch videos were well received
by our target audience. Who were then given the opportunity to ask
the expert their questions. He picked 40 of them to answer in his usual
tongue-in-cheek style.
