SMVote/Santa Monica – VOTE 2012 Logo Exploration
1108
42
15
Published:
  • Add to Collection
  • About

    About

    Logo options for a replacement to the 2010 logo of CItyTV's Santa Monica Vote portion of the their TV programming and website, http://www.smvote.… Read More
    Logo options for a replacement to the 2010 logo of CItyTV's Santa Monica Vote portion of the their TV programming and website, http://www.smvote.org. Client: CityTV | http://www.smvote.org Director: Robin Gee (Cable TV & Public Info Mgr of City TV) Instr: Richard Khanbabians, AiCALA Concept/Designer: Chris Cappilla Read Less
    Published:
CityTV is a local cable station for the city of Santa Monica. They were asking for a new logo to replace the 2010 logo of the Santa Monica Vote portion of their TV programming and website, http://www.smvote.org. SMVote provides the local political and election news for the residents of the city of Santa Monica, CA. Working in a team, we had to do research on Santa Monica's demographics. We also did research on it's competitors, color palettes and other political branding, keeping in mind these are logos meant for TV/web. While my logos weren't selected by the client, I was able to explore a direction that I haven't too much.

Client: CityTV | http://www.smvote.org
Director: Robin Gee (Cable TV & Public Info Mgr of City TV)
Instr: Richard Khanbabians, AiCALA
Concept/Designer: Chris Cappilla
Option 1
Sketch   |   Rough   |   Final BW
Noticing that there are different types of red, white, and blue used for political branding, such as a vintage look (washed out colors/off-white), traditional colors (primary colors), and modern colors, I went with the modern, more vibrant red and blue to stay current and what's NOW.
Mockup
Other logo presented to the client
Option 2
Variations
Option 3
Rough designs that didn't make the cut
__
__
__

Thanks for viewing