This is an academic project, we had to choose a wine and its producer and rebrand it. We have chosen Lugana DOC that is an italian wine, produced in the land of Garda lake and we rebranded it to a new wine made for aperitivo and strongly bound to the fashion environment.
It has been chosen as testimonial Chiara Losh, a fashion and lifestyle blogger.
Music by Walter Maudi Piccolo.
