An assertive blend of rigorous vision, passion and oddity applied to a brand (Mediana) that seeks the best press communication to its client.
The turning point became clear on the celebration of a quarter century. The exercise was to explore a new way to say the brand, with implicit and explicit values of exponentiality, apllied to the logotype as well as any other communication media support.
This kind of approach, allows a innovative way to see trough Mediana, waving to new challenges, never forgetting the past and the will with the future.