平民 Commonfolk is a travelling ice-cream kopitiam in a truck that aims to bring affordable homemade special-flavoured ice-cream to residential areas of Singapore in a style that reminisces Singapore in the 70s-90s. Ice-cream are available in all forms, including biscuit and bread-wrapped ice-cream blocks, push-up popsicles, potong, snow cones, and homemade ice-cream that come in many regular flavours as well as special flavours such as Yakult and A&W, which represent many nostalgic childhoods of those born in the 80s-90s. Coffee (kopi) is served in condensed milk tins, a tradition that is less common in recent years. Simple games and knick-knacks from the past will also be sold at cheap prices. Commonfolk wants to provide a place where Singaporeans young and old can go to indulge in the nostalgia of Singapore’s past, right outside their homes.
The logo represents a map of the residential area seen from the top, constructed by the Chinese name of the brand (平民). A blue dot is added at the intersection of the ‘paths’ to make more apparent that it is a map and as an indicator of the ‘location’ of the ice-cream truck. The brand colours are white, red and blue as they give a more playful and nostalgic feel.