Concepted and designed direct mail campaign "Imagine the possibilities" promoting the features and end-user benefits of the new MGI printer. Campaign elements included coasters/direct mail, oversized direct mail, membership card/mailer and an accordion brochure. The final piece of the campaign was a gatefold brochure highlighting all features and benefits. Each piece had a matching envelope.
Coasters printed on a variety of materials to showcase the different substrate compatible with the new MGI engine and the ability to do short runs.
Oversized postcard with high saturation to highlight the outstanding color quality.
Membership card printed on plastic and customized to show variable data option.
Accordion-fold brochure with a flat size of 38" to show the printer's ability to print extra long sheets.
Gatefold brochure highlighting all features and benefits of the new MGI printer.
