CANAL STREET MARKET
(Branding)
Visual exercises and experimentation are part of our creative process and represent key moments in the resolution of our projects. Canal Street Market is a work in progress that has given us the opportunity to explore a kind of cultural phenomena that is only present in high density urban centres. Street Markets are peculiar in that they reflect a city’s cultural and social changes. Nothing better expresses the term “coexistence” than walking through colorful aisles of mixed wares and curious smells, witnessing the personal relationships built through time between vendors and customers. Street Markets express an attractive essence of authenticity, simplicity and honesty that is difficult to resist.
Street Market posses an eclectic nature that, together with its strategic location, works as a social connection between three important and very different New York City neighborhoods: Tribeca, Soho and Chinatown.
The concept, From Chinatown to Soho, summarizes the project's visual strategy: from the construction of the logo that expresses a very Asian essence but emulates the emergency staircases on the sides all of buildings, an element present throughout the city.
From
Chinatown to Soho.
The market’s multicultural experience presents itself throughout the branding by the presence of traditional Chinatown elements revitalized under a more contemporary aesthetic reminiscent of Soho. The combination generates warm, nostalgic sentiments through a modern aesthetic that is attractive to the locals while simultaneously expressing authenticity to charms tourists as well.
Goodness from the neigborhood.
While working on its we develop an experiential and multi-sensory design system, a manifestation of a lifestyle inspired by community, energy, creativity and a culture that seeks to promote goodwill through good food and good design.
The combination of textures, materials and neutral tones gives the brand a warm, harmonious and human coherence that generates a welcoming personality that transmits goodness to its visitors.
