During the first Designathon, a 48-hours design challenge that took place in Athens in 2013, 
we were assigned the branding and web design of the -fictional- bottled water brand, PURO.

3 years later, being loyal followers of evolution and constant self-improvement, always doubting 
and exceeding our limits, we are proud to introduce the brand-new and most complete look and feel 
of PURO - one that amalgamates nature’s beauty and wildness, exempted from human interference.

Hereafter, PURO family cradles three counterparts; 
PURO Still Water, PURO Distilled Water and PURO Sparkling Water.

Combining nature’s most raw and pure elements in a saliently surrealistic way, PURO’s following presentation makes the most of natural light’s innumerable and beneficial properties along 
with black-and-white coarse landscapes’ majesty. Primary intention is to give prominence 
to the premium and high-quality expression a bottled water can uphold.

Βe our guests and enjoy the sensuous story of PURO, emanating from the most untamed 
and wintry mountains of the breathtaking scandinavian landscape, unfold before your eyes.



Art Direction & Curation
høly

Branding & Packaging

Initial Web design

Photo manipulation