White Hats is a company that delivers ready-to-cook kits to kids to promote good health habits that kids develop when cooking their meals. The goal of the design was to attract kids and their parents to this service and to bring cheerful mood into cooking with kids 6 years old and up. My work here includes a logo and signage.
Orange color stimulates appetite, and it symbolizes health. It is also used for attention-getting purposes.
Some of my sketches for the logo and brainstorming the name for the company:
