The age of one is a key milestone in a baby’s development. This is the age where they are becoming a whole little person, and are beginning to show their own preferences for different foods. One of the biggest concerns for moms is whether they are giving their baby the best nutrition.
Generally, homemade food is seen as being better for the child. Our challenge was to assure moms that CERELAC Junior cereal is as nutritious, if not more, than homemade food, with one big extra benefit…. Tastes and textures. In order to create relevance and resonate with moms, we based our idea on the baby’s first birthday, which is a key emotional milestone for both mom and child. We leveraged the concept of a birthday to hammer that this product is specifically for older babies. It helped reinforce the self-feeding habit and showcased how much the child loves the new taste with chunks of real fruit in it.