Cool hunting experience during Salone del Mobile and Fuori Salone in 2016 - Milano, Italy.
In this new world where the limits and the interfaces are blurring, the users have started to immerse their tangible body in a digital experience and vice versa. To promote and engage this interaction, the playful and try & touch features become compulsory, and as a consequence let the user personalize the technology to make it part of his own as an extended skin of the Phygital world.
As a result of the observation, we divided our findings in five categories:
