Brief
DBS Bank engages IBM'S Watson to achieve next generation customer experience.
Collaboration to leverage Big Data and cognitive computing solutions to transform customer experience and shape future of banking. We need to show how these two big
brand names merged as one.
Apparently this is a too daring approach for the client. It is also still the very beginning conceptual stage. I kept it as I like the simplicity of each ad and let the visual tell the story.
DBS logo
2nd direction
