JBM produced the opening ceremony of the Dubai International Film Festival 2015, using projection, Animation, choreography and special effects. We created the illusion of a live performance blending reality with 3D animation creating a hologram effect that allowed the performance to appear and disappear through the image. The themes evoked in the sequence portray various cultures, themes and genres of film around the work d that are most synonymous with the Festival's week long agenda. From concept, to artists direction all the way to live choreography, our in house designers worked to create a magical experience that the audience enjoyed.