As human beings, we were born surrounded by nature. 
Over time, we’ve built large cities and tall buildings in order to feel more secure, but nature has always been inside us, hiding within our souls. As the wise man says: “you can take the man out of nature, but you cannot take the nature out of the man”. 
That’s why, even if we live in an urban habitat, we will always find a starry sky in which getting lost and a mountain ever reminding us of our challenges. Nature is hidden in plain sight, it’s our job to get out and find it. 
Because wherever we go, there is always a journey.
CREDIT
Creative Directors: Livio Basoli & Lorenzo Picchiotti
Copywriter: Nicolò Carrassi
Art Director: Luca Riva
Account: Giulia Borina
Executive Producer: Ivan Merlo
Producer: Patrizia Gatto, Valentina Mentasti
Photographer: Carioca Studio
Film Director: Lorenzo Del Bianco
Dop: Luca Costantini
Film Editor: Seba Morando
Music: Pontus Berghe
Sound Design: Matteo Milani
Color: Giorgia Meacci
Napapijri F/W16-17 - There is Always a Journey
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Napapijri F/W16-17 - There is Always a Journey

There is always a way of turning our everyday life in the most exciting adventure. By changing our point of view and looking at the urban world w Read More
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