GrassCare is a company that specialises in turf and garden construction maintenance. I was commissioned to create a new logo and colour palette that reflects the company’s personality and theme. Moreover, it was done with the consideration that future applications of the logo can be done so with flexibility.
The new GrassCare logo features a geometric based icon showing three blades of grass, creating a simple but effective image.
Each blade of grass has its own symbolic meaning and represents the three founders of the company. In combination with a rounded san-serif font, the GrassCare logo is a robust blend of icon and typography which is appealing to a wide target audience. To achieve maximum clarity and harmony of colour the palette was created to stand out and be catching to the eye.