'Pet Rituals' is a short film directed by AFI grad J. Casey Modderno as his thesis project. It's a story of a girl trying to break free of her abusive boyfriend on the night of their band Pet Rituals (possibly) last show. It combines elements of the hardcore scene with an emotional, tense narrative about destructive love.
Modderno approached me about creating a poster for the film in June of 2016, which led to me also creating titles for the short and an unused concept for EP inspired festival packaging.
Modderno directed me to create a design that saw Anita, the main character, being overwhelmed, spitting her feelings into the microphone as she was engulfed by them.
I chose this style for titling to fit in with the handmade punk feeling of many of the props and production designs that were prevalent in the film. I wanted to create something rough, interactive, and intimate, much like the voice of the short.
At the end of the day however, the director wanted something softer and cleaner to juxtapose the rawness of the short. This is the final title card:
I also designed this EP style packaging for the festival circuit, which was nixed last minute due to budgeting constraints.
I really enjoyed working on this project with Casey and I really enjoyed watching and absorbing Pet Rituals to help amplify the film's already strong voice.