Alpine Racing Concept | Tony Chen | 2016
I wanted to create a vision into the future for the brand Alpine. Not being too extreme or abstract, I focused on simplicity in form, iconic in graphics and most of all a brand new experience to drive. I have eliminated the typical front glass windshield with a augmented reality, semi-transparent screen experienced from within. This simple change allows the race car driver to have the ultimate race experience combined with a guided visual performance manager or a coach within his range of sight at all times. This vision enables the future of racing to be even more competitive, athletic and augmented than ever before.
The style maintained a sense of simplicity and timelessness but with a flare of classic cars we all appreciate. The color and materials are subtle. The graphic breakups for example the glass, the diamond shaped nose leading into the headlights give it enough character without being overly stylized.
I started with Adobe Photoshop to sketch, render and come up with a concept. Then I used Autodesk Alias Automotive to create that 2D sketch into 3D. Then finally Visualizing that 3D model with Autodesk VRED. Using HDRs and backdrops to bring some realism to the images you see.
