D&AD
Ministry of Sound Posters
Ministry of Sound Posters
Ministry of Sound in London is themost iconic nightclub venue in the world, run by passionate people withelectronic music in their soul. 21 this year, it has the best sound system, thebiggest DJs and the friendliest, most down-to-earth vibe. It’s your perfectnight out where you can lose yourself in an atmosphere unlike anywhere else.
TheConcept
These posters are based upon the brandpersonality of Ministry of Sound, which delivers a pioneering and iconicexperience that run by passionate people with electronic music in their soul. Withthe best sound system, most down-to-earth vibe, and laser lights illuminate thedance floor, it gives the audiences an epic visual phenomena.
Furthermore, under the influences ofalcohol, loud music, dancing crowds, and a hip atmosphere, lead the clubbers tohave visual illusions that play with their own perspective and kept disruptingthe boundaries between reality and fantasy. Therefore, the concept for theseposter series is ‘visual illusion’ or also known as ‘optical art’ as the visualexpression of a club that experienced by the clubbers.
These posters are based upon the brandpersonality of Ministry of Sound, which delivers a pioneering and iconicexperience that run by passionate people with electronic music in their soul. Withthe best sound system, most down-to-earth vibe, and laser lights illuminate thedance floor, it gives the audiences an epic visual phenomena.
Furthermore, under the influences ofalcohol, loud music, dancing crowds, and a hip atmosphere, lead the clubbers tohave visual illusions that play with their own perspective and kept disruptingthe boundaries between reality and fantasy. Therefore, the concept for theseposter series is ‘visual illusion’ or also known as ‘optical art’ as the visualexpression of a club that experienced by the clubbers.
