What? The Tory Burch Doha flagship opening #ADRxToryBurch.
Agency 22 and founder Holly Williams hired to act as consultant to Tory Burch global (a) and to manage the guest lists for the American super brand’s local partner, Chalhoub (b).
Where? Tory Burch boutique, Lagoona Mall, Doha, Qatar
When? December 9 and 10, 2015
Story One (a) | #ADRxToryBurch special project consultancy including…
-Creative advice for the Doha event(s) such as suggesting regional influencer Tala Samman as DJ, and offering the sought-after white henna for guests as part of the Arabian celebration. Agency 22 also helped Tory Burch to partner with the local, Educate A Child Foundation founded by Her Highness Sheikha Moza Bint Nasser. Agency 22 recommended the involvement of the charity and connected the brand with foundation’s heads.
-Cultural advice for the Doha event(s) including dress codes and assistance with regional policy/preferences/formalities.
-Logistics advise for the Doha event(s) including best timings, days/dates, hotels, logistics for filming and best places to shoot/film around the city.
-Brand awareness support for Doha event(s) including interviewing and securing four regional influencers to feature in the brand’s Tory Daily blog. Plus pre and post Instagram posts to drive awareness/buzz from the top regional influencers.
Story One (b) | #ADRxToryBurch guest lists for Chalhoub (Tory Burch's GCC partner) including…
-480 top tier women invited to attend the #ADRxToryBurch in-store cocktail party from the Agency 22 Doha database (the event saw around 300 guests attend and was a huge success).
-VVIP private styling sessions with Anna Dello Russo at the Tory Burch store featuring two small groups of women including royals and ladies from the top tier political and business families in the region, alongside young Haute Couture customers who eagerly came to greet AdR and were exposed to the fashion pieces from the brand that excited them for ready-to-wear options. 60 VVIP attendees across two sessions, invited by Agency 22 and our top tier Doha database.
-Notable attendees included Sheikha Raya Al Khalifa, Ascia Kamel, Wadha Al Hajri, Dalia Souli, Maryah Al Dafa, Anum Bashir, Khulood Al Ali, royal family members and VIP’s from Doha’s biggest political and business families.
See more on the Agency 22 website here.
