Hoover's Hardscapes
Branding and Logo Design
Branding and Logo Design
An Akron, Ohio hardscaping veteran decided to strike out on his own after working for a large landscaping company for over 10 years. He gave me a call and we got started creating a brand for his company.
Below is the final design we agreed upon. We discussed that the logo be strong and forward thinking from other local competitors. The double "H" for the logo mark has the look of patio pavers in the negative space to subtly drive home the hardscaping theme. Also, with the color choice we again hint at what the company does by choosing a dark brick red.
