Complete Country is a social community where people can connect with their favourite country artists and get up to date news online. The Complete Country JamVan was an out of home marketing campaign based in London, Ontario during the week of the Canadian Country Music Awards (2016). The Jamvan wrap was designed by me, as well as all branding assets associated with Complete Country. The Jamvan was a huge success, driving around London and deploying in areas with a high concentration of people, such as the Western Fair and outside Country 104 Radio Station. When stationary, the van included scheduled acts from artists Meghan Patrick, JJ Shiplett, The Washboard Union, Aaron Goodvin and The Abrams.
Along with the design of the Jamvan, I created items such as full-size cutouts of artists Brett Kissel, Meghan Patrick and High Valley, a video reel that looped playback all day long inside and outside of the Jamvan, buttons, water bottle labels and more.
Enjoy!
Driver Side of the Complete Country JamVan. The idea was to layer textures of barn wood on the wrap of the van to envelope the country theme. I used ink to illustrate a native pattern and overlay it on the wood.
Passenger side of the Jamvan. This side included dual LED TV's that showcased the video reel I created for our artists when the van is in motion. When stationary, this side folds and exposes the interior of the van.
Front and side angle of the van.
Rear-end of the van. When stationary, these doors would open.
Curved wall inside the JamVan.
Poster positioned underneath the TV on the wall inside the JamVan.
Complete Country at the Western Fair. London, Ontario
Complete Country positioned at the Western Fair. London, Ontario
Good pals from The Washboard Union posting about the van on Instagram.
Short reel of some of the artists that performed on the JamVan.
Complete Country Water Bottle Label. 2000 units were produced for handout during the week of CCMA's.
JamVan Schedule.
