Complete Country is a social community where people can connect with their favourite country artists and get up to date news online. The Complete Country JamVan was an out of home marketing campaign based in London, Ontario during the week of the Canadian Country Music Awards (2016). The Jamvan wrap was designed by me, as well as all branding assets associated with Complete Country. The Jamvan was a huge success, driving around London and deploying in areas with a high concentration of people, such as the Western Fair and outside Country 104 Radio Station. When stationary, the van included scheduled acts from artists Meghan Patrick, JJ Shiplett, The Washboard Union, Aaron Goodvin and The Abrams.
Along with the design of the Jamvan, I created items such as full-size cutouts of artists Brett Kissel, Meghan Patrick and High Valley, a video reel that looped playback all day long inside and outside of the Jamvan, buttons, water bottle labels and more.