Alcatraz Island is known for it's mysteries and historical facts, as soon as you dock at "The Rock" you feel the power of this world famous land mark. What is your Alcatraz felling?

The campaign was to taget the younger local audience with a series of poster on bars and popular streets, driving them to alcatrazfeeling.com, where they can share photos, comments about their experience visting or what kind of feeling the island bring to them.