Context: Due to the rising number of toy stores in Perú, the only way to stand out was through lower prices and more special offers. In 2016, Wong, the biggest supermarket in the country, wanted his toy store to stand out in a special and groundbreaking way.
Idea: The brand decided to relaunch its toy store by positioning it as a new world dedicated to the imagination: Wongderland. To do that, we showcased that world in an emotive animated short film, loaded with playfulness in a way that connects with both children and grownups, and on top of all, transcend the limits of a traditional ad campaign.
Story:
Wongderland, the very first animated shortfilm created for a Peruvian supermarket.
