Suja Essentials Packaging Design
Anytime, anywhere refreshment.
Suja’s third line of organic, non-GMO and cold-pressured beverages became Suja Essentials™: a lighter, more affordable option at just 12oz. With less sugar & no additives for a comfortable price, Essentials™ was bound to appeal to a broader market, including families.
The Essentials™ brand is a little more carefree — so we’ve wrapped it in encouraging messages, fun fruit icons and ingredient facts. As usual for a Suja product, the actual juice is the main star of the packaging, serving as the main color source and inspiration.