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    Coca-Cola wanted to own lunch time in London, and in an effort to get people out and about at lunch rather than huddled around their desks, we cr… Read More
    Coca-Cola wanted to own lunch time in London, and in an effort to get people out and about at lunch rather than huddled around their desks, we created the Do Lunch concept. The campaign ran as a series of posters where we were able to change the Diet Coke branding on pack to our campaign line Do Lunch. The posters were featured on 6 sheet and bus shelter sites around London. Read Less
    Published:
Diet Coke 'Do Lunch'
Concept, Art Direction
Coca-Cola wanted to own lunch time in London, and in an effort to get people out and about at lunch rather than huddled around their desks, we created the Do Lunch concept.
 
The campaign ran as a series of posters where we were able to change the Diet Coke branding on pack to our campaign line Do Lunch. The posters were featured on 6 sheet and bus shelter sites around London.