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    athlete made of ink
The following concept was developed during a pitch for a fundraiser campaign for underprivileged athletes, whom, without support, cannot finance their sporting careers. Under the imaginary claim -  "If you undersign this cause, you help building athlets." - four style frames were developed with an inky / fluidy interpretation. The original signatures of contribuitors would gradualy build an athlete on a running track, from a detail to a whole mesh of signatures, from the start of a race to the glory at the finish line.
ink bleed detail
3D mesh typography detail

Splatter and motion detail
detail 4