The mascot is created to personify the event, enhance the awareness of the event, and in turn increase the concern for riding safety. The mascot is a manifestation of the several key components of safe riding – a helmet, a pair of goggles, long-sleeve shirt and leather pants, knee and elbow protectors, and boots – which are the basic gear for riders to enjoy maximum safety. The mascot is presented a warm, friendly and energetic manner to sure maximum engagement for the target audience.
The mascot may be easily applied to various types of corporate premiums in the future to enhance the communication with various groups of target audience. Green is selected as the prominent colour of the logo as it represents safety.
