Pradeep DSouza's profile

Post-it Flags - Find Your Way

There are vast amounts of information out there
and it’s easy to get lost.

To get this message across,
we arranged and shot books and magazines
to look like massive, confusing cities, forests and seas:
all places you could get lost in.

A simple message reminded people that
there was an easy way out – 3M’s Post-it Flags. 

Awards
Cannes Lions 1 Finalist - Press Lions
One Show 1 Silver Pencil - Print Campaign
Spikes 1 Bronze - Print
Adfest 1 Silver - Print
The Work In-book
Creative Circle Awards 1 Gold, 2 Silvers, 1 Bronze
SPH Ink Awards Gold-Print Campaign
Creatives: Pradeep D'Souza, Trevor Lim
Post-it Flags - Find Your Way
Published:

Post-it Flags - Find Your Way

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