Lisbon is a proud and humble city, and what better way to feel it than by sitting at the table for a typical meal.
Concerning gastronomy, Lisbon is unable to hide its origins. In order to understand these origins, we need to go back in time: The year was 1498 and Vasco da Gama had just discovered a new sea route that made him the first person to sail directly from Europe to India. Due to this event, the harbor of Lisbon became one for the most important world center for spice trading.
The Portuguese discoveries and the spice route definitely left their mark in Lisbon and are probably two of the secret ingredients for the success of its gastronomy.
Considering all this, we focused on the spices and seasonings that are present on the amazing Lisbon food (and not only the food itself).
We decided to create a campaign that, could change like the city, with the smells, feels and tastes differently depending on the time of the seasons.
Concerning gastronomy, Lisbon is unable to hide its origins. In order to understand these origins, we need to go back in time: The year was 1498 and Vasco da Gama had just discovered a new sea route that made him the first person to sail directly from Europe to India. Due to this event, the harbor of Lisbon became one for the most important world center for spice trading.
The Portuguese discoveries and the spice route definitely left their mark in Lisbon and are probably two of the secret ingredients for the success of its gastronomy.
Considering all this, we focused on the spices and seasonings that are present on the amazing Lisbon food (and not only the food itself).
We decided to create a campaign that, could change like the city, with the smells, feels and tastes differently depending on the time of the seasons.
