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    My graduation work deals with advertising campaign for fictitious brand of organic fruit products Biovo. The brand name and promotion were both i… Read More
    My graduation work deals with advertising campaign for fictitious brand of organic fruit products Biovo. The brand name and promotion were both invented by me. I chose this topic because I like fruit and also because nowadays there are many products full of artificial substances in our shops. The main goal of this advertising campaign is to present fruit products of the highest quality without artificial colours and sweeteners because I think this is very important in the present era of artificials. In Slovakia there is no brand focusing on this sort of products, therefore I wanted to fill the gap in the market. My graduation work includes a packet for dried fruit, stick-on labels for jam and juice, commercial spot, web-site, billboard, poster, booklet, business cards, bags and stickers. Read Less
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