Phoebe Kate Espejo's profile

Elfe | Pungko x Pungko

Phoebe Kate Espejo
•
pungko [pung.kû.]
taken from the Cebuano word “pungko”, meaning: to sit.
About Elfe
Elfe is a small street food business in Cebu City notable for its affordable and delicious pungko-pungko culture of dining. Elfe is currently located at Llorente Street in Fuente Cebu City, offering the popular delicious Filipino street called chicharon bulaklak or ginabot as it is called locally in Cebu. They also offer other quick and easy viands to prepare such as siomai, siopao, ngohiong, and fried chicken.
Street Food Cebu City branding Food local food street culture Experience
Street Food Cebu City branding Food local food street culture Experience
Logo Rationale
The logo takes its inspiration from the local Cebuano urban street culture.
The brand’s name is encased in a simple “signage” like shape for its easy application and versatility while maintaining the brand’s street food identity. The logo is rendered in red to stimulate an appeal for the brand of food. It makes the brand pop from the rest of its neighboring competitors.
The Elfe Brand Book
Street Food Cebu City branding Food local food street culture Experience
Street Food Cebu City branding Food local food street culture Experience
Street Food Cebu City branding Food local food street culture Experience
Street Food Cebu City branding Food local food street culture Experience
Street Food Cebu City branding Food local food street culture Experience
Street Food Cebu City branding Food local food street culture Experience
Street Food Cebu City branding Food local food street culture Experience
Lumpia, Ngohiong, Ginabot, Puso & Condiments that usually accompany Filipino street food
Street Food Cebu City branding Food local food street culture Experience
Street Food Cebu City branding Food local food street culture Experience
Street Food Cebu City branding Food local food street culture Experience
Filipino Coco Plates - used in most street food establishments 
Street Food Cebu City branding Food local food street culture Experience
Street Food Cebu City branding Food local food street culture Experience
ginabot [gi.ná.but.]
Brand Collaterals
Street Food Cebu City branding Food local food street culture Experience
From left to right: T-Shirt for employees, CI Manual, stickers, menu board, Elfe Brand book, reusable plate & Placemat, Paper bag, stamps & chopping board, apron
Street Food Cebu City branding Food local food street culture Experience
Custom made stamp and paper bags for cheap and easy packaging
Street Food Cebu City branding Food local food street culture Experience
A closer look at the collaterals
Street Food Cebu City branding Food local food street culture Experience
Elfe | Pungko x Pungko
© 2014
A Corporate Identity Project by Kathleen Belleza, Phoebe Espejo & Gio Ocampo

Elfe | Pungko x Pungko
Published:
Phoebe Kate Espejo's profile

Owner

Phoebe Kate Espejo's profile
Cebu City, Philippines

Elfe | Pungko x Pungko

A Corporate Identity Project by Kathleen Belleza, Phoebe Espejo & Gio Ocampo. Elfie is a small street food business in Cebu City notable for its Read More

Published:

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives