A collaboration of individuals(Started by three), to provide a better integrated creative and strategic solution to businesses and their brands.
Mailer
Direct mailer physical and information delivery requirements, listed before the job was started:
1) Easy make/execution:
Each complete folder is made of 3 printed papers. A single piece, takes a few minutes to fold and paste (hand fabrication), given that the prints are already cut and ready with indents.
2) Easy dispatch (size, weight and shape):
Weight and size of an average plastic folder.
3) Reduce making charge (simplify):
Three 12x18(inches) prints for each folder. Dice making avoided. Hand fabricated.
4) Clear and precise information delivery:
The content could be shorter and more to the point, but there are the tabs for anyone who wants to go through the whole thing swiftly as the information is summed up in bullet points. Also the chart at the back of the letter is a simple as well as a useful guide to the services offered.
5) Interaction with user.
Push and pull tabs, pop-ups etc are paper craft methods for creating motion when a specific action is performed.
6) Residual elements.
Mock cards at the base of the letter can be separated by tearing along perforation lines at the edge of the cards.
