"Fu un volo di 12 secondi, incerto, ondeggiante e traballante... ma fu finalmente un vero volo e non una semplice planata" - Orville Wright, sul primo volo del 17/12/1903
The project
12Secondi is a non-profit organization that helps other non-profit organizations to communicate better to achieve their goals.
12Secondi is a non-profit organization that helps other non-profit organizations to communicate better to achieve their goals.
It does so by supporting them with am advertising professional who will follow the non-profit organization for a year,
providing advices and guidance on a voluntary basis.
providing advices and guidance on a voluntary basis.
Concept and naming
The theme chosen is flight because 12S pushes non-profit organizations to abandon home-made communication to take off
and reach new heights thanks to a first "flight" carried out with the help of advertising professionals.
The theme chosen is flight because 12S pushes non-profit organizations to abandon home-made communication to take off
and reach new heights thanks to a first "flight" carried out with the help of advertising professionals.
CREDITS
Agency
Quinto Lancio
Designer
Franz Degano
Marzia Marcolini
Copywriter
Luca Pedrani
Quinto Lancio
Designer
Franz Degano
Marzia Marcolini
Copywriter
Luca Pedrani
