Bache-Gabrielsen, Tre Kors Original
1506
130
12
Published:
  • Add to Collection
  • About

    About

    The house of BACHE-GABRIELSEN revives its Norwegian origins by updating one of its bestsellers simply called TRE KORS and now a century old. Rein… Read More
    The house of BACHE-GABRIELSEN revives its Norwegian origins by updating one of its bestsellers simply called TRE KORS and now a century old. Reinterpreted by LINEA, the packaging design agency from the Spirits Valley, the creation focuses on its unconventional and federative history. This Cognac was quickly meant for pharmacies in order to get around the prohibition period that took place in Norway in the early 20th century. Nowadays, TRE KORS has a good reputation in the collective unconscious of consumers. The new identity precisely enables to reassert this incredible heritage while drawing inspiration from the Scandinavian culture which is precious to the house of BACHE-GABRIELSEN. The labelling which is refined, fresh and functional is a beautiful transition between heritage and modernity. The graphic approach of the label is deliberately technical to relate with pharmacy product category. There are plenty of reassurance elements such as a tin capsule, crushed paper and a personalized bottle. Put together, they confirm the perceived quality of this modern “elixir” that is perfectly suitable to the art of mixology. TRE KORS combines perfectly the Scandinavian way of life and French craftsmanship. Read Less
    Published:
The house of BACHE-GABRIELSEN revives its Norwegian origins by updating one of its bestsellers simply called TRE KORS and now a century old. Reinterpreted by LINEA, the packaging design agency from the Spirits Valley, the creation focuses on its unconventional and federative history. This Cognac was quickly meant for pharmacies in order to get around the prohibition period that took place in Norway in the early 20th century. Nowadays, TRE KORS has a good reputation in the collective unconscious of consumers. The new identity precisely enables to reassert this incredible heritage while drawing inspiration from the Scandinavian culture which is precious to the house of BACHE-GABRIELSEN. The labelling which is refined, fresh and functional is a beautiful transition between heritage and modernity. The graphic approach of the label is deliberately technical to relate with pharmacy product category. There are plenty of reassurance elements such as a tin capsule, crushed paper and a personalized bottle. Put together, they confirm the perceived quality of this modern “elixir” that is perfectly suitable to the art of mixology. TRE KORS combines perfectly the Scandinavian way of life and French craftsmanship.

<><><><>

La Maison BACHE-GABRIELSEN réveille ses origines norvégiennes en actualisant l’un de ses ‘best seller’ désormais centenaire et sobrement nommée TRE KORS. Réinterprétée par LINEA, l’agence de design packaging de la Spirits Valley, cette création met l’accent sur son histoire des plus atypiques et fédératrices. Ce cognac s’est très rapidement destiné aux pharmacies afin d’outrepasser la période de prohibition qu’a connue la Norvège au début du XXème siècle. Aujourd’hui, TRE KORS dispose dans l’inconscient collectif d’une belle notoriété. La nouvelle identité permet de réaffirmer justement cet incroyable héritage, tout en s’inspirant de la culture scandinave chère à la Maison BACHE-GABRIELSEN. Epuré, frais et fonctionnel, l’habillage est une belle transition entre héritage et modernité. L’approche graphique de l’étiquette se veut volontairement technique pour s’apparenter à la catégorie des produits d’officine. Capsule étain, papier matière avec foulage, bouteille personnalisée, les éléments de réassurance ne manquent pas. Accumulés, ils accréditent la qualité perçue de cet ‘élixir’ moderne qui se prête parfaitement à l’art de la mixologie. TRE KORS combine parfaitement le style de vie scandinave à l’artisanat français.