This was an assignment for the IAA APPRENTICES CONFERENCE - International Advertising Association held in Dubai (Nov. 2015). We were put into teams and the aim was to pitch an idea to a local Sports company, Beyond Sports Management, about opening a gym for baby boomers in Dubai. Our proposition was to get children to take care of their parents but motivating them and getting them to work out. I was in charge of the branding and advertisements.
Moodboard.
Colour palette.
Final logo.
Ad campaigns
"Why call it spring? Because there's no spring in Dubai."
