Red River College "How time flies"
Alumni Dinner Campaign
Red River College host's a formal Alumni Dinner honouring and celebrating past students.
Red River College host's a formal Alumni Dinner honouring and celebrating past students.
Each year an Alumni is featured for the evening based on there outstanding performance, accomplishments and contributions to the community and chosen industry. The concept of
the campaign was taking a well known and common phrase "how time flies" and emphasizing
it's honesty and truth. The approach was fun in nature and light hearted in manner, a snap
shot of how time changes all of us. The invitations were the primary piece for getting this message across. Nine different Alumni's were selected from previous outdoor billboard campaigns, showing them at the beginning of there long and successful journeys. The tactics consisted of posters, call for sponsorship booklet, invitations, tickets, insert (featured Alumni), web banner, evening program and newspaper ad.
