This webinar is a sales effort I initiated and led after taking on the marketing role at SMI. The video is a part of an intelligent sales funnel using a webinar as the main sales tool. I used Keynote to make the presentation. One of our editors eventually used this presentation to record the video below. 

The free report below is another aspect of the funnel that performs as an incentive for potential customers to sign up to watch the webinar. 

Other aspects of the intelligent sales funnel included online software tools Ontraport, Lead Pages and Stealth Seminar. I worked with a team in Santa Barbara to implement these tools and architect the entire marketing project from concept to completion.  There are a number of automatic emails, down-sell offers and other components that all work together to make this an intelligent sales funnel. In addition, we have focused metrics around these tools to measure and hone the funnels performance. 

This project is still being measured, but so far it is showing signs of being the only marketing effort sustaining an upward positive trend for our sales figures.