As part of our continuing work for Bradfords and Taxi, we were asked to produce the key 'Shedloads of Cash' visual for their Bread & Butties campaign. As with our other Bradfords work, Taxi led with an initial concept that we then developed and built in 3D. The final visual was incorporated online and in print at Bradford stores throughout the UK.
Our CG modelers studied reference of actual garden sheds in order to put together the key model for the visual, building it realistically and to scale inside Cinema4D. Once the shed was built, our artists began breaking it apart, removing individual planks and bulging out the walls to give the dynamic, bursting shape. The piles of money were added using Mograph cloners and effectors, as were the individual notes bursting out the side. The signpost and sandwich-board was then built to achieve the final composition, and the whole thing was textured, lit and rendered using Octane for Cinema4D.
