GKAZAS. OIL IN THE FAMILY
Today developed the branding for the Dutch-Greek olive oil brand, Gkazas. We got straight to work on various communication tools, such as the logo, the design of the packaging, illustrations, (food) photography and the website.
The logo combines Greece and olive oil in a simple, yet iconic way. It stands as a dynamic symbol for the Gkazas family and unites the entire brand experience across the bottles of oil, print and other communication. Simple and powerful, ’oil you need’.
The Dutch-Greek Gkazas family produces olive oil on their own land and that of their neighbours. “Out of our love for the product, we make it in the most authentic, pure and natural way possible.” This honest family product is available from various outlets, including retailers in Amsterdam, Utrecht and Arnhem and via the Raja Nature online shop.
Every winter the family Gkazas harvest and press the olives themselves. Their extra virgin olive oil is unfiltered, organic, cold-pressed, never mixed with other oils and has no additives. We went to Crete to film everything.
To further support the brand’s identity, we offer some words of Greek wisdom. A little bit of Plato, ‘Good olive oil is half the battle’ and Socrates, ’Good oil brings good people together’.