Apple/Banana

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  • 5 x 4 inches; reversible. Intended as a promotional handout for grocerystores promoting purchase of local goods. Inspired by StefanSagmeister's monograph, Things I Have Learned in Life So Far. Created as student work as part of the Communication Design program at the Fashion Institute of Technology in New York.
  • Viewer arrives at this center spread reading from either direction.
  • Each radial line represents graphically how far each fruit traveled to be included in the fruit salad in New York City, to scale.